With Très fragrances currently having a presence in four city spaces - New York, Lisbon, Johannesburg, and our Cape Town store - the influence of scent in the city has been vividly moving through our minds. We’ve been exploring how it captivates, stirs memory and can cause time to stand still, even briefly. Walking the streets of any city is usually a sensory-rich experience of sight, sound and sensation. Along with all the surrounding motion, the city’s scents add a deeper layer of awareness, when we pay attention.
[Exhaust fumes; wet tar roads after rainfall; freshly baked goods, roasted coffee and the local flower market; each stranger’s perfume as they walk past, lingering in the mind and at the back of the throat; incense from the corner store round the block; the air and its own strangely nostalgic blend of spice, musk, urban activity and streetside cleaning.]
There is much to notice. The environmental details that we unconsciously recognise and absorb are usually subtle but impactful on our subconscious.
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Though sometimes subliminal, the perceptual doors of scent are undoubtedly powerful. Our fragrances can offer a unique olfactory architecture for the wearer, with an all-natural scent profile that entwines with the city’s aromas. This grounds the mind by evoking direct connection to the wondrous, vitalising Earth in a city environment that can feel innately foreign and invasive. To us, perfume holds a sacred energy and can offer an embodied experience in such bustling, busy spaces - as though each inhale is a reminder of the earth’s essence. When it comes to the city and scent, we hope wearing Très on your endeavours invites wafts of inner peace, intentionality and ease to move through you.
Words by Boudica Collins
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