On the first Thursday of October, in the Gardens store, listening to the sound of temple bells and chanting, we assembled a shrine for Athos. It was the centrepiece of sacredness, each leaf, candle and raw material placed with intention. With an intimate audience - all receptive to the impressions of this new scent - we moved through layers of sensation, opening our senses and tuning into inner-dimensions. We discovered the composition of Athos, sharing and reflecting on how this fragrance beckons to devotion in many ways. Florian touched on the alchemy of Athos, giving us very special insight into the tenderness felt towards the golden echoes of a scent and its stories. Captivated by the holy atmosphere of it...
With Très fragrances currently having a presence in four city spaces - New York, Lisbon, Johannesburg, and our Cape Town store - the influence of scent in the city has been vividly moving through our minds. We’ve been exploring how it captivates, stirs memory and can cause time to stand still, even briefly. Walking the streets of any city is usually a sensory-rich experience of sight, sound and sensation. Along with all the surrounding motion, the city’s scents add a deeper layer of awareness, when we pay attention. [Exhaust fumes; wet tar roads after rainfall; freshly baked goods, roasted coffee and the local flower market; each stranger’s perfume as they walk past, lingering in the mind and at the back...
Personality noun3 a: the complex of characteristics that distinguishes an individual or a nation or groupb: a set of distinctive traits and characteristics The Personality of Scent Much like people, time spent with perfume is time spent getting to know the intricacies of that scent: how it changes, how it lingers, what sensations it invokes within and beyond the wearer. The impressions a perfume leaves upon the mind and heart of those who smell it speak to its personality; the composition of being that makes it remarkably distinct and unique to its own profile. The process of formulation holds space for vast changes to occur within the technical make-up of a fragrance. From colour to strength to the position...
