An early summer afternoon of captivating wonderment… On 29th November, away from the hustle and bustle of the city, something magical unfolded in the most lush and fragrant way at Spier Wine Farm.
Inside the enchanting soil room, we assembled a scent shrine with botanical details, each element placed with intentionality; around it, a crowd gathered to celebrate the launch of Vitis, our latest fragrance which captures the essence of Spier.
Inspired by the flowering grape vine, this scent has been in alchemy throughout the course of the year, beginning in early spring and becoming complete this summer: a full circle moment for Vitis which has touched every season.
Exploring the tapestry of our senses, we moved through elements of sound, taste, texture/touch and, of course, smell. Just as Vitis evokes a fairytale in the mind, the experience held a golden storytelling atmosphere.
We journeyed slowly,in presence,each layer of time peeled backwith light green vitality.Interconnected through a mutual exchangeof shared interaction,every olfactory system present in the roomreceived Vitis uniquely.Note by notedancing through the air,taking shape and changing again,initiating the sweetness of surprise…
What a festive way to celebrate this collaboration and to applaud what this fragrance offers - in all of us there was a sense of lifting, much like a good wine. We left having forged a new scent association between Spier and Vitis, walking with a lingering, connected warmth in our hearts.
A post-event reflection at dinner to wrap it all up, in Florian’s words: “perfume is the currency of celebration.” This day truly affirmed that.
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