The Personality of Scent
Personality noun3 a: the complex of characteristics that distinguishes an individual or a nation or groupb: a set of distinctive traits and characteristics The Personality of Scent Much like people, time spent with perfume is time spent getting to know the intricacies of that scent: how it changes, how it lingers, what sensations it invokes within and beyond the wearer. The impressions a perfume leaves upon the mind and heart of those who smell it speak to its personality; the composition of being that makes it remarkably distinct and unique to its own profile. The process of formulation holds space for vast changes to occur within the technical make-up of a fragrance. From colour to strength to the position...